About Us: The Double Veil Bookshop’s Story and Mission
Rooted in Appalachian heritage, The Double Veil Bookshop is London, Kentucky’s haven for book lovers seeking community, curated reads, and a touch of Southern Gothic wonder.
Where Folklore, Family, & Books Intertwine
A Bookstore in London, KY, Inspired by Appalachian Folklore
About Us at The Double Veil Bookshop begins with a legacy: our name honors a rare 'double veil' birth, a Southern Appalachian sign of intuition and kindness. Inspired by owner Cynthia Maggard’s grandmother—renowned for her prophetic dreams and warmth—our shop embodies those same values. Nestled in a historic building at 1501 South Main Street, Suite K, we blend a homey, Southern Gothic atmosphere with a curated selection of new and used books, from manga and horror to poetry and memoir. More than a retail space, we’re a living tribute to familial heritage and community spirit. Our mission is simple: to share the magic found between the pages, offering every visitor a quiet escape and a sense of belonging. Whether you’re a local neighbor, a member of the London Laurel County Chamber of Commerce, or a digital follower drawn to our Appalachian aesthetic, The Double Veil Bookshop is your sanctuary for literary discovery and heartfelt connection.
20+
YEARS IN BUSINESS
Built on Kindness, Curated with Care
Building Community: Our Values and Bookshop Experience
About Us means investing in every detail that makes The Double Veil Bookshop a true home for readers in London, KY. We believe in radical kindness, inspired by the gentle spirit of Cynthia’s grandmother, and in providing a curated experience that big-box chains can’t replicate. Our shelves are lined with handpicked new and used books across diverse genres—romance, historical fiction, LGBTQ+ titles, science, comics, and more—reflecting the interests of our vibrant community. Our magical children’s section, cozy seating, free Wi-Fi, and themed book club meetings with matching snacks and décor make the shop a cherished third space beyond work and home. We champion local engagement through events like author signings, bookbinding and bedazzling classes, and free seasonal gatherings. Every interaction, both online and in person, is infused with the warmth and authenticity that defines Appalachian hospitality. Supporting The Double Veil means supporting a London, Kentucky institution built on passion, purpose, and local love.
The Story Behind Our Book Home
About Us: Frequently Asked Questions
What is the meaning behind The Double Veil Bookshop’s name?
Our name honors Cynthia’s grandmother, born with a ‘double veil’—a caul birth—believed in Appalachian folklore to grant special intuition and kindness.
How does The Double Veil Bookshop serve the London, KY community?
We host book clubs, crafting classes, author signings, and free community events, making our bookshop a welcoming hub for readers of all ages.
What types of books and merchandise do you offer?
We curate new and used books in genres like romance, manga, horror, nonfiction, plus unique bookish merchandise, puzzles, games, and gift cards.
Are your community events and classes open to everyone?
Yes, our events—including book clubs and workshops—are open to all, with themed experiences designed to foster connection and creativity.
Is The Double Veil Bookshop independently owned?
Yes, we are a proudly independent bookstore, locally owned and operated in the heart of London, Kentucky.









